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Rules for cookies

General information

The Avis website uses cookies. A cookie is a small text file stored by your browser that allows it to remember information between web pages and browser sessions. Avis uses a number of host domain cookies generated and used by the Avis website and some foreign cookies generated on our site by third parties. They allow us to remember each part of your booking as you navigate through the site, remember customer details and display relevant content based on the options and path you select. They also help us to understand user behaviour within our site, which means we can create a better experience for you.
Cookies can only store text, which is always anonymous and usually encrypted. Avis will never store any personal information in a cookie.

What are cookies?

Cookies are small text files generated by websites you visit that store session data for later use within the site. This data allows the site to retain your information between pages and also to analyse how you interact with the site.
Cookies are secure - they can only store information provided by the browser, which is information entered by the user into the browser or included in a request to the site. They cannot execute code and cannot be used to access your computer. If a website encrypts information in a cookie, only that website can read that information.
There are two different types of cookies: session cookies and persistent cookies. They are used for different things and contain different information.
Session cookies contain information that is used within the current browser session. These cookies are automatically deleted when you close your browser. Nothing remains permanently on your computer beyond the time you spend on the Site.
Persistent cookies are used to store information that is used between visits. This data allows the Sites to recognize that you are a returning customer and respond accordingly. Persistent cookies have a lifespan determined by the website, which can range from a few minutes to several years.

Why use cookies?

Cookies are used by the site to maintain your session as you move through the site, to track your booking details and whether you are logged in. They are used to display relevant products on your journey.
Cookies for web analytics purposes from our partners Google and Adobe allow us to track consumer interaction within the site. This also provides us with valuable insights to improve the site and the products and services we offer.
We also work with partners who record foreign cookies, which are then used by advertisers on other sites to provide you with appropriate and relevant advertising based on your browsing history. These cookies do not store personal information by which other sites can identify you. They are based purely on your browsing history.

Disabling and deleting cookies

All web browsers allow you to limit cookie behavior or disable cookies in your browser settings or options. The steps required to do this are different for each browser. Instructions can be found under your browser's Help menu.
You can also use your browser to view the cookies on your computer and delete them individually or all at once.
Cookies are text-only files, so you can open them and read the contents. The data within them is often encrypted, or is a numeric key that corresponds to a web session, so they often don't make sense to anyone other than the website that wrote them.
If you disable cookies, the Avis site will not be able to create a booking. Turning off cookies will also have an impact on monitoring your progress through the site, but will not prevent the analytics code from recognizing your visit.

What cookies does Avis create?

The session cookies that Avis logs include the data used by the web server hardware by which the server processes your session, your authentication status (against the Avis customer database) and your booking details.

Persistent cookies created by the Avis website are used by our technology partners Adobe, Maxymiser and Google. They are used to distinguish returning users from new customers to the site. The information stored is used to serve you relevant advertisements on our behalf on other sites. Deleting these files will not affect your experience or the functionality of the Avis website.

Cookies from technology partners

Adobe SiteCatalyst
Avis has partnered with Adobe Site Catalyst for web analytics and customer journey analytics. The data collected allows us to improve the site, infrastructure, products and services based on where, when and what customers are viewing. Adobe writes persistent cookies and session cookies. Cookies do not store personal information. Deleting or disabling these cookies will not limit the functionality of the Site.

Oracle (Estara and ATG)
Avis has formed a partnership with Oracle that provides "Click to Call" and "Click to Converse" functionality that allows a customer to speak with a representative in our contact center if the Site recognizes that they are having an issue with the Site. Oracle writes persistent cookies and session cookies. Cookies do not store personal information. Deleting or disabling these cookies will not limit the functionality of the Site.

Google
Avis has formed a partnership with Google for web analytics and advertising. The data in the cookie will tell Google which sites, products and services you have visited and allow it to find relevant advertisements. Google writes persistent cookies and session cookies. Cookies do not store personal data. Deleting or disabling these cookies will not limit the functionality of the site.

Maxymiser
Avis has formed a partnership with Maxymiser to explore or test different page layouts and features. The cookie ensures that even though we are doing testing on certain pages, your experience with the site is consistent. Maxymiser writes persistent cookies and session cookies. Cookies do not store personal information. Deleting or disabling these cookies will not limit the functionality of the Site.